| Title | L'Original |
| Agency | BETC Paris |
| Campaign | L'Original |
| Advertiser | Lacoste |
| Brand | Lacoste |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Pierre Niney |
| Advertising Manager | Philippe BENACIN |
| Advertising Manager | Delphine POMMIER |
| Advertising Manager | Nathalie DE PANAFIEU |
| Advertising Manager | Adam LEIBGORIN |
| Advertising Manager | Catherine SPINDLER |
| Advertising Manager | Clotilde SERVAIS |
| Advertising Manager | Claire VANHOVE |
| Advertising Manager | Manon ABIDI |
| Account Manager | Bertille Toledano |
| Account Manager | Marine Hakim |
| Account Manager | Maud LAMBERT |
| Account Manager | Théophile Geslain |
| Executive Creative Director | Rémi Babinet |
| Creative Director | Florence Bellisson |
| Art Director | Hugo Dupuis |
| Strategic Planner | Yann Chervet |
| Music Creative Director | Adam Ghoubali |
| Traffic Director | Céline Laporte |
| Creative Producer | Aurélien Mérigaud |
| Post Production | Digital District Paris |
| Art Buyer | Isabelle MOCQ |
| Production Company | DISSIDENCE |
| Director | Jérémy Levypon |
| Director of Photography (DOP) | Jeremy Valender |
More Work
SEE ALLLe VTC qui va plus loin 2
- BRAND:
- Heetch
- AGENCY:
- BETC Paris
Le VTC qui va plus loin 1
- BRAND:
- Heetch
- AGENCY:
- BETC Paris
Le VTC qui va plus loin 2
- BRAND:
- Heetch
- AGENCY:
- BETC Paris
Le VTC qui va plus loin 1
- BRAND:
- Heetch
- AGENCY:
- BETC Paris
The Revolution
- BRAND:
- Citroën ë-C3
- AGENCY:
- BETC Paris
Le VTC qui va plus loin
- BRAND:
- Heetch
- AGENCY:
- BETC Paris
The Revolution (French)
- BRAND:
- Citroën ë-C3
- AGENCY:
- BETC Paris
Ahn Hyo Seop
- BRAND:
- Lacoste
- AGENCY:
- BETC Paris
Wang Yibo
- BRAND:
- Lacoste
- AGENCY:
- BETC Paris