Title | Potholes |
Brief | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
Agency | TRUTH. |
Campaign | Potholes |
Advertiser | Blue Yellow |
Brand | Blue Yellow |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
Media Type | Case Study |
Strategist | Tomas Bartninkas |
Copywriter | Nerijus Graužas |
Designer | Gabrielė Mišeikytė |
Designer | Povilas Kankalis |
Account Manager | Vaiva Savickė |
Production Manager | Tomas Griežė |