Title | Paid in Bus Passes |
Agency | Zulu Alpha Kilo NY |
Campaign | Unpaid is Unfair |
Advertiser | National Association of Colleges |
Brand | National Association of Colleges |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | In December 2019, Humber College sent a class of advertising students to Zulu Alpha Kilo to gain real-world experience working on an important campaign. And get paid for it. The brief given to the students? Create a campaign encouraging businesses to pay student interns. However, the project was put on hold once the pandemic hit. Today, with the backing and support of the U.S. based National Association of Colleges and Employers (NACE), the campaign is ready to launch across North America. |
Media Type | Digital |
Length | |
Agency | Zulu Alpha Kilo |
Advertising Manager | Joshua Kahn |
Chief Creative Officer | Zak Mroueh |
Director | Zak Mroueh |
Chief Creative Officer | Tim Gordon |
Creative Director | Vic Bath |
Creative Director | Dan Cummings |
Design Director | Dejan Djuric |
ACD | Andrea Por |
Art Director | Erin Rodness |
Art Director | Joel Gerrity |
Copywriter | Laura Biggar |
Copywriter | Joel Gerrity |
Executive Strategy Director | Sean Bell |
Account Manager | Robin Scott |
Account Manager | Christina Hill |
Communications Director | Kelly Flynn |
Production Company | Zulubot |
Producer | Colleen Allen |
Assistant Producer | Amy Groll |
Executive Producer | Adam Palmer |
Director of Photography (DOP) | Adam Griffiths |
Editor | Max Lawlor |
Post Production | Felipe Chaparro |
Colorist | Can Yuksel |
Audio Engineer | Noah Mroueh |
Casting | Mann Casting |
Chief Marketing Officer (CMO) | Christine McNab |
Film | Kyle Chappell |
Actor / Celebrity | Rachel Manson |