| Title | Watching Grass Grow |
| Agency | Ketchum London |
| Campaign | Watching Grass Grow |
| Advertiser | WWF |
| Brand | WWF |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | A new kind of climate super hero |
| Story | There is a new superhero in the fight against climate change. A small, green plant that has more power than a tropical rainforest....Sea Grass. |
| Philosophy | a Holllywood style trailer for a new kind of hero. |
| Problem | seagrass can help save the climate because it can capture carbon up to 35 times faster than tropical rainforests. |
| Result | A trailer that shows the power of seagrass and directs people to sign up and also become a force for nature. |
| Media Type | Digital |
| Length | |
| Market | United Kingdom |
| More Information | https://www.wwf.org.uk/force-for-nature |
| Executive Creative Director | indy selvarajah |
| Creative | Emily Gosen |
| Producer | Jacqui Licorish |
| Production (Agency) | UNIT9 |
| Post Production | Black Kite |
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