Tony Waissmann
Chief Creative Officer at Republica Havas
Miami, United Kingdom
TitleHIPPIE
Agency
Campaign COMMON
Advertiser BANZA
Brand BANZA
Date of First Broadcast/Publication 2022 / 10
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline COMMON
Story Using a bit of humor, the campaign makes investing feel more attainable with the help of Banza. We used imagery that you’re used to seeing when you think about the stock market and then added characters who you typically wouldn’t imagine there. That literalness is what evokes simplicity and makes the message so clear
Philosophy ANYONE CAN INVEST
Media Type Poster
Market Argentina
More Information BANZA.COM.AR
Creative Director
Photographer
Chief Creative Officer
Marketing Manager

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