| Philosophy | KFC Middle East launched their limited edition, anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with 3 big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel good experience. They turned the no-ads platform into their media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare to. While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists share imagery of themselves with some deliciously looking Kentucky Burgers through their cover photos, bios, profile pictures, and events. Not only that, but the artists playlists also secretly hinted at the listeners to go and experience this new meal with song titles that read the following - ‘Discover, New, Kentucky, Burger, Come & Visit, KFC. Get It, Before it’s too late.’ Furthermore, upon clicking on their events locations, fans we routed back to the nearest KFC stores. Through this campaign, KFC opens up a new path to creativity and once again demonstrates that there is nothing stopping it from delivering finger lickin’ good fried chicken to its customers. |