Conmebol - "CONMEBOL Libertadores Final match - Maracaná 2023"

Mercado McCann

Mercado McCann Buenos Aires, Argentina

916

Brand: Conmebol
Country: Argentina

Advertiser: Conmebol

Title	CONMEBOL Libertadores Final match - Maracaná 2023
Agency	Mercado McCann
Campaign	CONMEBOL Libertadores Final match - Maracaná 2023
Advertiser	Conmebol
Brand	Conmebol
Date of First Broadcast/Publication	2023 / 11
Business Sector	Culture, Leisure & Sport
Story	The South American soccer confederation and Futlove, Mercado McCann's soccer love division, premiered a new way of transmitting the most emotional moments of an award ceremony. For the first time ever, four cameras were incorporated into a trophy, which made it possible to obtain unprecedented material that reflects the emotion of the moment as it had never been told before. "Implementing this technology in a trophy as important as the Copa Conmebol Libertadores was a great challenge. It’s a turning point in the narration of passion and we are sure that this idea will be adopted from now on in tournaments from all over the world," says Nicolás Massimino, Chief Creative Officer of Mercado McCann. "It was an initiative that hooked us from the beginning. From now on, Cam-peón will change the way of showing the culminating moments and the most awaited rituals of any competition," says Claudia Cortázar, Marketing Manager of CONMEBOL. In the video, you can see a compendium of some of the images that only the Cup was able to observe.
Media Type	Outdoor/Out of Home
Length	47 seconds
Executive Creative Director	Nicolás Goldstein
Executive Creative Director	Manuel Scher
Executive Creative Director	Edwin Bowen
Art Supervisor	Alejandro Isturiz
Creative Director	Denis Vivoda
Production Team	Santiago Lemme
Group Account Director	Lula Concistre
Account Director	Mercedes Parise
Strategy Director	Florencia Leonetti
Chief Creative Officer	Nicolas Massimino
Head of Production	Agustin Borgognoni