| Title | La quema del niño |
| Agency | Publicidad Comercial MullenLowe Guatemala |
| Campaign | La quema del niño |
| Advertiser | Bomberos Voluntarios De Guatemala |
| Brand | Bomberos Voluntarios De Guatemala |
| Posted | November 2021 |
| Business Sector | Government & Other Authorities |
| Story | On December 7, "The Burning of the Devil" is celebrated. That day, when the sun goes down, piñatas in the shape of little devils are burned with pyrotechnics. Sadly, that celebration left more than 50,000 people with burns in recent years, most of them: children. For this reason, the Volunteer Firefighters decided to raise awareness, showing that when a little devil burns, it burns much more. |
| Media Type | Case Study |
| Length |