Ali Sadsad
Senior Copywriter at Publicis JimenezBasic
Makati, Philippines
TitleLazada's Hit Jingle #NasaLazadaYan
Advertiser Alibaba
Brand Lazada
Date of First Broadcast/Publication 2021 / 1
Story Lazada is Southeast Asia’s leading e-commerce platform with the largest assortment of products and services. To be the top of mind e-commerce brand in the Philippines, we used data to determine the most searched products and services, trending items, goods most Filipinos assume could not be purchased on the platform - and set it to music.
Media Type Music Video
Senior Copywriter

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