David Arregui
Art Director at ParadaisDDB
Guayaquil, Ecuador
TitleCornetto Ex Machine
Agency
Campaign Ex Machine
Advertiser Unilever
Brand Pingüino
Date of First Broadcast/Publication 2021 / 2
Business Sector Ice Cream
Tagline Ex Machine
Story Every single day a relationship ends, leaving us our ex's letters, stuffed animals, books, and so on. Special gifts that make us remain the sweetest, at the same time, the bittest memories of a relationship. That's why CORNETTO created EX-MACHINE, an experience where you can change your ex's unforgettable presents for a CORNETTO. In this way, you can sweeten a sour moment with a bite of happiness.
Media Type Case Study
Length
Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriting

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