Title | Cornetto Ex Machine |
Agency | Paradais DDB |
Campaign | Ex Machine |
Advertiser | Unilever |
Brand | Pingüino |
Date of First Broadcast/Publication | 2021 / 2 |
Business Sector | Ice Cream |
Tagline | Ex Machine |
Story | Every single day a relationship ends, leaving us our ex's letters, stuffed animals, books, and so on. Special gifts that make us remain the sweetest, at the same time, the bittest memories of a relationship. That's why CORNETTO created EX-MACHINE, an experience where you can change your ex's unforgettable presents for a CORNETTO. In this way, you can sweeten a sour moment with a bite of happiness. |
Media Type | Case Study |
Length | |
Creative Director | Sergio Moraga |
Executive Creative Director | Agustín Febres-Cordero |
Creative Director | Carlos Parra |
Art Director | David Arregui |
Copywriting | Sussy Navia |