Title | Petal Paint |
Agency | Leo Burnett Solutions Inc. |
Campaign | Petal Paint |
Advertiser | JAT Holdings |
Brand | JAT Holdings' Petal Paint |
Date of First Broadcast/Publication | 2018 / 8 |
Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
Story | In Sri Lanka, flowers are offered at temple altars to represent the fragility of life. Naturally, the flowers don’t last long. But Petal Paint offered a solution. The paint was made by extracting the pigment contained in flower offerings. It was then used to restore temple art, giving flowers a new purpose beyond a single offering and allowing them to live forever on temple walls. Petal Paint was made by extracting the pigment contained at flower offerings in Sri Lankan temples. The paint was then used to restore temple art, giving flowers that normally wither a sort of immortality. |
Media Type | Television |
Length | |
Production Company | Strawberry Films |
Creative Agency | Leo Burnett Toronto |
Global Chief Creative Officer | Mark Tutssel |
Chief Creative Officer | Judy John |
Art Director | Anthony Chelvanathan |
Executive Creative Director | Anthony Chelvanathan |
Designer | Anthony Chelvanathan |
Executive Creative Director | Rajdeepak Das |
Executive Creative Director | Lalindra Nanayakkar |
Creative Director | ATHULA KATHRIARACHCHI |
Art Director | ATHULA KATHRIARACHCHI |
Associate Creative Director | Nikhila Dissanayak |
Art Director | Janath Gamage |
Copywriter | Anusha Wijeyeratne |
Copywriter | Thuthi Gunawardena |
Copywriter | Appanna Chetranda |
Illustrator | chathuranga gamage |
Managing Director | Ranil De Silva |
Chief Executive Officer (CEO) | Arosha Perera |
Director | Selonica Perumal |
Group Head, Broadcast Production | Eranga Hemajith |
Director, Broadcast & Photography Production | Jude Benedict |
Group Head, Digital Art Production | Dennis Mather |
Executive Agency Producer | Franca Piacente |
Print Producer | Gord Cathmoir |
Director | Wasim Akram |
Head of Operations | Mehnaz Ilhamdeen |
Senior Manager, Brand Planning | Surani Perera |
Photographer | Jehan Adahan |
Photographer | Mike Tjioe |
Studio Artist | Robin Osmond |
Editor | David Nakata |
Post Production | 24 Frames (Pvt) Ltd |
Music House | Grayson Matthews |
Online Studio | Nice Shoes |
Media Agency | Starcom Sri Lanka |
PR Agency | MSL Group |
Designer | Janath Gamage |
Idea Creation | Janath Gamage |