Jack Fonseca
Sr. Creative Copywriter at DON
Buenos Aires, Argentina
TitleContradictions
Advertiser Erotique Pink
Brand Erotique Pink
Date of First Broadcast/Publication 2009 / 1
Story We are used to seeing news of cases of hatred towards the LGBTIQ+ community, racism, and xenophobia, almost daily. This news is constant, and the statistics are frightening. So, what about porn consumption statistics in the same countries. Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and so the idea was born.

With this campaign we set out to break social mandates that historically have been doing so much harm, and that we still have a long way to go to overcome them.
Media Type Print
Length
Creative Team

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