Pilsener - "Ecuatorianízate"

Fantástica Bogota, Colombia

1902

Brand: Pilsener
Country: Colombia

Advertiser: Anheuser-Busch

Title	Ecuatorianízate
Agency	Fantástica
Campaign	Ecuatorianízate
Advertiser	Anheuser-Busch
Brand	Pilsener
Date of First Broadcast/Publication	2021 / 5
Business Sector	Beers, Ciders, Lagers
Philosophy	Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined. Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian. an expression that wants to change what they feel as a country and what they reflect to the world. To launch this platform, the brand - with the help of Fantástica and Akira Cine - created films in honor of the doctors who showed Ecuadorians, in their hardest moments, that it was possible to get ahead and that they were full of strength . There are also films with Enner Valencia, the new blood of Ecuadorian football and with different emblems of that Ecuador that exists, which has strength, passion and love, but is lost in difficult situations.
Media Type	Digital
Length	74 seconds
Market	Ecuador
Founder & CEO	Daniel Osorio
Chief Creative Officer	Daniel Bérmudez
Creative Vice President	Alejandro Gomez
General Director Account	Adriana Alba
Account Executive	Eliana Rodríguez
Digital Director	Mauricio Alvarez
Digital Manager	Camila Orduz
Community Manager	Santiago Cuellar
Advertising Manager	Alejandro Molina
Advertising Manager	Eddy Cepeda
Advertising Manager	Camila Almeida
Production Company	Akira Cine
Director	Juan Rueda
Producer	Yadira Gómez
Sound Production	Sónica
Sound Designer	Camilo Montilla