| Title | Physalis |
| Agency | BMB |
| Campaign | The best one of your five-a-day |
| Advertiser | Innocent |
| Brand | Innocent |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | Fruit Juices & Drinks |
| Story | The campaign jokingly lays into less appetising fruit and veg that people might turn to in a bid to achieve their 5-a-day. Each video in the six-part series focuses on the downsides of some of the nation’s most hated fruit & veg, from the impracticality of a marrow, to the dullness of celery to the furry suspiciousness of a gooseberry. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Matt Lever |
| Head of Strategy | Melanie Arrow |
| Business Director | Matt Bonny |
| Account Manager | Lily Gray |
| Creative Team | Andy Burrell |
| Creative Team | Katie Burrell |
| Creative Director | Will Marsden |
| Creative Director | Jordan Down |
| Producer | Charlotte Riley |
| Voice | Martin Trenaman |