UNHCR - "Perfume"

Demner, Merlicek & Bergmann Wien, Austria

1558

Title	Perfume
Agency	Demner, Merlicek & Bergmann
Campaign	Christmas AirSentials
Advertiser	United Nations High Commissioner for Refugees UNHCR
Brand	UNHCR
Date of First Broadcast/Publication	2020 / 12
Business Sector	Human Rights
Story	Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for Christmas presents that really make sense – at www.airsentials.shop, only products made of air were offered. There was nothing to buy – nothing material at least. Instead, the money for the purchased air items was donated to those who really need it: Refugees and people in need. The air products could be sent as a gift to loved ones immediately after payment, letting them know that their gift has brought joy to people who otherwise have very little of it in their life. A way of giving that reminded us what Christmas is really about: charity.
Media Type	Print
More Information	https://www.airsentials.shop/
Creative Director	Francesco Bestagno
3D Illustrator	Christo Penev
Copywriter	Robin Kappacher
Art Director	Daniela Sobitschka
Graphic Designer	Martin Dorn