Mercado Libre - "Little Boxes"

GUT Mexico

6439

Brand: Mercado Libre
Country: Mexico

Advertiser: Mercado Libre

Title	Little Boxes
Agency	GUT Mexico
Campaign	Little Boxes
Advertiser	Mercado Libre
Brand	Mercado Libre
Date of First Broadcast/Publication	2024 / 4
Business Sector	Online Retail, E-store
Philosophy	Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay.
Media Type	Web Film
Length	103 seconds
Market	Argentina, Brazil, Chile, Uruguay, France
Production Company	Primo
Director	Nico Perez Veiga
Animation	Mathematic
Chief Executive Officer (CEO)	Camila de Almeida Prado
Chief Creative Officer	Ramiro Rodriguez Cohen
Executive Creative Director	Rodrigo Del Oso
Executive Creative Director	José Mario Muñoz
Senior Copywriter	José Luis Pagola
Senior Art Director	Roberto Rosas
Regional Director	Natalia Noya
Regional Account Director	sofia goldin
Account Director	Alejandra Chang
Account Supervisor	Daniel Romo
Chief Strategy Officer	Samantha Hernandez
Strategy Director	Alejandra Margain
Head of Production	Paula Sánchez
Agency Producer	Valeria Brinkmann
Director	Alvaro Stocker
Managing Director	Jaime Vidal
Head of Production	Omar Uscanga
Executive Producer	Trinidad Fecchino
Executive Producer Assistant	Paula Rojas
Production Service Company	Metanoia
Executive Service Producer	Lucio Valdes
Director of Photography (DOP)	Maurício Padilha
Production Designer	María José Herreros
1st AD	Santiago Rindel
Costume	Greta Ure
Camera Assistant	Edgardo Urrutia
Gaffer	Sebastián Chappe
Key Grip	Jose Luis Garcia
VFX Set Supervisor	Sebastián Castagnet
VFX Set Supervisor	Ignacio Mancebo
Editor	Paula Baiardo
Color Grade Artist	Marc Morató
Music	Papamusic
Sound Design Company	Portaestudio
Post Production Coordinator	Post Fellas
Post Production Coordinator	Daniela Balcazar
Post Production Coordinator	Sebastian Lopez
VFX Supervisor	Emmanuel Dufaure
Flame Artist	Clément GERMAIN
Animation Supervisor	Cyril Cassaigne
VFX Executive Producer	Guillaume Marien
VFX Producer	Mikaella Zarka
VFX Producer	Nikita Saini
VFX Coordinator	Matthieu Lepan
Social Media Director	Santi Cicero
Social Producer	Paula Rojas
Art Director	Florencia Stighetti