| Title | Cough |
| Agency | Havas Montreal |
| Campaign | Cough |
| Advertiser | Wampole |
| Brand | Lozenges |
| Posted | December 2020 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Story | Our perception of certain behaviours such as coughing in public has changed enormously with the pandemic. Coughing in public, regardless of where and when, is now suspicious and reprehensible.Made to soothe sore throats, Valda lozenges are the answer to prevent these socially embarrassing moments. Thanks to Valda, you can be cough-free in 2020. |
| Problem | Valda is a brand of lozenges designed to clear the respiratory tract and relieve sore throats, dry coughs, and nasal congestion. They are available in different flavours. |
| Media Type | Radio |
| Executive Vice President | Carle Coppens |
| Copywriter | Olivier Goulet-Lafond |
| Copywriter | Carle Coppens |
| Agency Producer | Hélène Labrèche |
| Sound Designer | Pascal Desjardins |
| Sound Design Company | Circonflex |
More Work
SEE ALLIntolerance shortens lives (120s)
- BRAND:
- Fondation Émergence
- AGENCY:
- Havas Montreal
Intolerance shortens lives - Israel
- BRAND:
- Fondation Émergence
- AGENCY:
- Havas Montreal
Intolerance shortens lives - Russia
- BRAND:
- Fondation Émergence
- AGENCY:
- Havas Montreal
Intolerance shortens lives - Poland
- BRAND:
- Fondation Émergence
- AGENCY:
- Havas Montreal
54-Second Watch
- BRAND:
- Fondation Émergence
- AGENCY:
- Havas Montreal
Cough 2
- BRAND:
- Lozenges
- AGENCY:
- Havas Montreal