Title | Diablo Immortal - Summon Now |
Agency | CP+B |
Campaign | Diablo Immortal |
Advertiser | Blizzard Entertainment, Inc. |
Brand | Diablo Immortal |
Date of First Broadcast/Publication | 2022 / 5 |
Business Sector | Video Games/Consoles |
Philosophy | CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game “Diablo Immortal” for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd. The date to summon evil and book the game was also strategically thought in reference to the Devil's number (666), that is: 6 days 6 hours and 6 minutes before the official launch, scheduled for June 2nd. The action included the participation of influencers such as Patife, Kalera, BRKsEDU, Lucky Salamander, Elded and Boffe GP who started a buzz about pentagrams on their social networks today to arouse the curiosity of the followers. The campaign also includes a digital film, the creation of 666 unique posters that will be distributed via Press Kit and digitally to all Latin America, as well as digital communication on the brand's social networks. The project had a partnership with JNTO, who created a webapp so that any and all pentagrams could be recognized and read by the cell phones camera. Diablo® Immortal™ will be free-to-play with optional in-game purchases, ensuring the core game experience will always be free. Developed by Blizzard Entertainment and NetEase, Diablo Immortal will be available at launch on iOS®, Android®, and Windows® PC via Battle.net®. |
Media Type | Digital |
Length | |
Chief Creative Officer | André Kassu |
Chief Creative Officer | Marcos Medeiros |
Creative Director | Mihail Aleksandrov |
Creative Director | Luiz Paccillo |
Creative Team | Rafael Guth |
Creative Team | Lucas Borba |
Creative Team | Rafael Costa |
Creative Team | Victor Souza |
Creative Team | Alan de Sá |
Creative Team | Aline Fucs |
Creative Team | Breno Ferreira |
Creative Team | Danilo Carvalho |
Creative Team | Danilo Limas |
Creative Team | Débora Caprioli |
Creative Team | Fellipy Santos |
Creative Team | Henrique Soares |
Creative Team | Laura Leal |
Creative Team | Marina Tonon |
Creative Team | Patricia Oliveira |
Creative Team | Rhaissa Bueno |
Creative Team | Ricardo Barros |
Creative Team | Tiago Pinheiro |
Creative Team | Marcos Medeiros |
Creative Team | Mihail Aleksandrov |
Agency Producer | Ana Paula Casagrande |
Agency Producer | Moema Porro |
Agency Producer | Roberta Acerbi |
Data & Strategy | Rafael Silva |
Data & Strategy | Felipe Miari |
Content | José Diniz |
Content | Marcela Calura |
Content | Gustavo Pires |
Content | Karolina Cardoso |
Account Management | Wilson Negrini |
Account Management | Thiago Barboza |
Project Manager | Nathalia Beividas |
Project Manager | Mirele Bergel |
Production Company | The Youth |
Director | KARMA |
Assistant Director | Milton Oliveira |
Creative Assistant | Bianca Leal |
Director of Photography (DOP) | Yuri Maranhão |
Photography Assistant | Duran Sodré |
Photography Assistant | Giordano Maestrelli |
Photography Assistant | Diego Cagnato |
Executive Producer | Carol Cherobim |
Production Coordinator | Debora Lemes |
Account Management | Carol Cherobim |
Account Management | Camila Pires |
Financial Manager | Iza Lubiazi |
Production Director | Adriana Lira |
Producer | Ulisses Sant’Anna |
Production Assistant | Roni Matias |
Camera Assistant | Rodrigo Brisa |
Object Production | Adriana Samways |
Stagehand | Rodrigo Bernardi |
Stagehand Assist | Fernanda Câmara de Carvalho |
Location Producer | Carlos Eduardo Castello Branco |
Location Producer | Daniane Almeida |
Location Production Assistant | Enzo Gustavo Simões |
Costume | Luciana Carvalho |
Costume | Debora Fuzeti |
Cast | Adriana Lira |
Cast | Ale Lima |
Cast | Ann Schwaner |
Cast | Bianca Leal |
Cast | Bruno Batuta |
Cast | Debora Fuzeti |
Cast | Estanislau Ogrodovski Neto |
Cast | Eudig Fernandes |
Cast | Francinne Weffort |
Cast | Gustavo Neves |
Cast | Gustavo Nick |
Cast | Henrique Bueno |
Cast | Henrique Thoms |
Cast | Léo Salomão |
Cast | Leo Silva |
Cast | Letícia Kaory |
Cast | Mardem Cruz de Carvalho |
Cast | Rodrigo Bernardi |
Cast | Rosangela Bretschneider |
Cast | Sergio Twardowski pai |
Machinery Chief | Flávio Romão |
First Assistant of Machinery | Kauê Kruger |
Chief of Electrical | Ricardo Pirolla |
First Assistant of Electrical | Leonardo Cichon |
Assistant | Marcelo Araújo |
Assistant | Michel Kuchnier |
VFX/Post Production | COLOSSAL |
Post-production Supervisor | Diogo Gameiro |
Editor | Sergio Twardowski |
Composition | Karlos Schirmer |
Composition | Michel Takahashi |
3D Artist | Vinicius Lavor |
3D Artist | Enzo Kinukawa |
Colorist | Erick Moraes |
set/Catering maintenance | Laiz Roche |
set/Catering maintenance | Kelly Lino |
Camera | Red Mamute |
Drone Operator | Felipe Sant'ana da Silva |
Drone Operator | Everton Isidro |
Equipments | Locall e Backbros |
Post-Production General Assistant | Marcelo Eduardo de Lima de Araujo |
Post-Production General Assistant | Michel Kuchnier |
Transport | Oliveira Car |
Sound Production | Toro Áudio |
Sound Creative Director | Kelson Diego |
Project and Account Managing | Mariana Kauchakje |
Sound Producer | Tiago Mendes |
Sound Producer | Leonardo Montenegro |
Sound Producer | Kelson Diego |
Sound Design and Mix | Tiago Mendes |
Approval Client | Rafael Tello |
Approval Client | Claudia Camp |
Approval Client | Sheila Valente |