Adriana Alba
General Account Director at Fantástica
Bogota, Colombia
TitleCrowns and Tiaras
Title (original language)Crowns and tiaras
Agency
Campaign Crowns and Tiaras
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2020 / 10
Business Sector Restaurants & Fast Food
Story Within the framework of the international day to come out of the closet, Burger King Colombia - led by the independent agency Fantástica - invited its users to be whatever they want to be, adding to their traditional king crown, a tiara for queens.
Philosophy October 11 is the international day of coming out of the closet, a date that means a lot in the fight for the rights of the LGBTI community, since the most basic form of activism is to live sexuality openly before family, friends and the world in general. In this context, Burger King Colombia and Fantástica created a campaign that adds to the popular king's crown, a tiara for queens, under the premise: At Burger King you can be who you want to be.
Media Type Digital
Length
Creative Vice President
General Creative Director
Creative Director
Creative Director
Art Director
General Account Director
Account Manager
Editor
Editor
Digital Director
Social Media Manager
CM
Photographer
Production Company
Director

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