| Title | A Venezuelan man |
| Agency | Fantástica |
| Campaign | Christmas changes us, let's stay that way |
| Advertiser | Banco de Bogotá |
| Brand | Banco de Bogotá |
| Posted | December 2022 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Banco de Bogotá has been a pioneer in inclusive, environmental, and sustainable policies in Colombia. Under this premise, its communication is constantly evolving and has been addressing sensitive issues in society in a disruptive way. In this context, for Christmas, the campaign with the purpose of going even further: to break with the traditional messages of the holidays and bring to society a strong message of awareness so that the good wishes in December are maintained throughout the twelve months of the year. To achieve this, two powerful spots which tell the story of a Venezuelan discriminated against in Colombia, on the one hand, and a man in a wheelchair who is unable to find a job, on the other. |
| Media Type | Television & Cinema |
| Length | |
| Editor | Alejandro Gomez |
| Director | Juan Rueda |
| Editor | Daniel Bérmudez |
| Sound | Camilo Montilla |
| Art Director | Julian Velazquez |
| Editor | Mario Peñaloza |
| Art Director | Kevin Espinosa |
| Production Company | Akira Cine |
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