| Story | Situation Spring 2020 - a period of worldwide lockdown. Some businesses survived as they could: a larger percentage of them went online. But an amusement park can't deliver fun by taxi or sell it through Instagram Direct Messages. Idea Central Park changes the format from "Park in the center of the city” to "Park in the center of the house". And virtual traveling gives you the opportunity to ride on a swing and feed the ducks. Result As a result of the digital campaign, the number of site visits increased by 557%, and unique site visits increased by 620%. |