| Title | Happy Moving Day |
| Agency | Cossette Communication-Marketing |
| Campaign | Happy Moving Day 2020 |
| Advertiser | McDonald's |
| Brand | McDelivery |
| Posted | August 2020 |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Happy Moving Day |
| Story | In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social. |
| Media Type | |
| Advertising Manager | Mélanie Courtois |
| Advertising Manager | Mélissa Hains |
| Account Manager | Pauline Gomis |
| Media Agency | OMD |
| Production Company | Consulat |
| Photographer | Simon Duhamel |
| Photographer Assistant | Renaud Lafrenière |
| Art Director | Sylvain Lemaître |
| Editing Company | Visual Box Production |
| Editor | Eliane Sauvé |
More Work
SEE ALLPainfully Strong Tights
- BRAND:
- Sheertex
- AGENCY:
- Romeo & Fils
Happy Moving Day
- BRAND:
- McDelivery
- AGENCY:
- Cossette Communication-Marketing
Happy Moving Day
- BRAND:
- McDelivery
- AGENCY:
- Cossette Communication-Marketing