Title | Hellmann's vs. Virtual Food Waste |
Agency | O |
Campaign | Hellmann's vs. Virtual Food Waste |
Advertiser | Unilever |
Brand | Hellmann's |
Date of First Broadcast/Publication | 2020 / 8 |
Business Sector | Mayonnaise, Ketchup, Mustards |
Story | Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. |
Media Type | Digital |
Length | |
Chief Creative Officer | Brian Murray |
Art Director | Philippe O'Rourke |
Copywriter | Ian Dunlop |
Designer | Kim Sison |
Designer | Clayton Whelan |
Chief Strategy Officer | Tom Kenny |
Senior Strategist | Tanvi Swar |
Senior Partner, Group Account Director | Aviva Groll |
Account Director | Beth Blatch |
Account Executive | Kemal Sehoglu |
Account Coordinator | Rebecca Tummers |
Post Production | Eric Thompson |
Global Managing Director | Stéphane Orhan |
PR Agency | Edelman |
VP, Marketing | Christian Bauer-Plank |
Marketing Director | Gina Kiroff |
Senior Brand Manager | Kristen Denega |
Brand Manager | Amanda Gandolpho |
Advertising Manager | Ben Graham |