Story | ITV is a brand that matters. It is a positive and powerful voice in British culture. We wanted to focus that power on mental health and, in particular, the mental wellbeing of our children. All the statistics say there’s a rising problem amongst today’s kids, with people spending more time than ever ‘together alone’. We wanted to make something that went beyond advertising. Changing programming. Involving talent across the whole channel. And even pausing its most iconic shows to provoke important conversations across the nation, that’s what ‘More than TV’ is all about. |