| Title | Back to Nature 1 |
| Agency | Beat MullenLowe |
| Campaign | Back to Nature |
| Advertiser | BMW |
| Brand | BMW iX |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Philosophy | BMW believes in an all-electric future. To demonstrate this, we wanted to use real pictures of abandoned gas stations that have been eaten up by nature, presenting the future we want to bring with our all-electric BMW iX and showing why we’re going back to nature. |
| Media Type | |
| Chief Creative Officer | Diego Muñoz |
| Chief Creative Officer | Juan David Pardo |
| Creative Director | Duvan Villegas |
| Copywriter | Juan Felipe Gómez |
| Art Director | Andrés Rodríguez |
More Work
SEE ALLBack to Nature 3
- BRAND:
- BMW iX
- AGENCY:
- Beat MullenLowe
Back to Nature 2
- BRAND:
- BMW iX
- AGENCY:
- Beat MullenLowe