KFC's new burger, La Infame, is so irresistible that Colonel Sanders' company invites their competitor’s employees to try the new product through the back doors of their restaurants so they leave no trace. KFC has set up a telephone with some instructions for Burger King, McDonald’s, Domino's ... employees who would like to try the new Infame without being seen. The event will take place on February 27 in eleven spanish cities.
Philosophy
The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor’s employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free. The american company, aware that competitors won’t be able to resist this product, extends an invitation to every worker of these companies who visits KFC back doors on 27 February will receive a free burger.