Title | Lockdown Lessons |
Agency | Havas London |
Campaign | Lockdown Lessons |
Advertiser | Department for Education |
Brand | Department for Education |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | State Education |
Philosophy | The uplifting film has been created exclusively using real footage, captured organically by teachers and parents as they and their children have adapted to remote learning and home schooling. It showcases teachers’ passion for teaching and some of the innovative ways they have stayed connected with their classes, as well as the patience, enthusiasm and commitment shown by parents in unquestionably challenging circumstances. It also captures the enjoyment and gratitude of children themselves, who have adapted so brilliantly to new ways of learning at home. |
Problem | Ahead of the phased opening of UK schools to more pupils from Monday, 1 June, the Department for Education has released a film thanking all those who have kept learning going during the lockdown. Created by Havas London, it celebrates the hard work, dedication and ingenuity shown by teachers and parents alike as they’ve kept the nation’s children learning from home throughout the past 10 weeks. |
Media Type | Television |
Length | |
Sound Production | Grand Central Recording Studios |
Advertising Manager | Eleanor Hart |
Chief Creative Officer | Vicki Maguire |
Creative Director | Dan Cole |
Creative Director | Andy Garnett |
Agency Producer | Frankie Burwell-Wright |
Agency Producer | Katie Wood |
Chief Strategic Officer | Clare Hutchinson |
Account Planner | Lizzie Haycocks |
Editing Company | The Quarry |
Music | James Radford |
Music Composer | George Ezra |