| Title | Cats In A Box |
| Agency | DH,LO Creative Boutique (Aton Group) |
| Campaign | Cats In A Box |
| Advertiser | Adote um Gatinho |
| Brand | Adote um Gatinho |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | Background During pandemic, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting COVID-19 to humans. Because Adote Um Gatinho is an NGO that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message. Concept / Ideation So, we invited people to think about cats adoption, with an emotional and yet funny approach. Using beautiful illustrations and a colorful and happy mood for a sensitive theme, and taking advantage of the relationship cats have with cardboard boxes. Execution We created a campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the NOG, and put the illustrations all over... Collaterals But, then, we made something huge… We created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. Results Lots and lots of people visiting the actual event despite the pandemic | Huge number of partners and exhibitors of the feline world | The biggest amount ever of sales and donations in the NGO history. |
| Media Type | Case Study |
| Executive Creative Director | Daniel da Hora |
| Creative Director | Luciana Oliveira |
| Illustrator | Daniel da Hora |
| Producer | Cynthia Aragão |
| Head of Social Media | Silvia Garwood |
| Client Director | Susan Yamamoto |
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