Heinz - "Heinz La Tomatina Ketchup"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

1164

Title	Heinz La Tomatina Ketchup
Agency	Rethink Communications Inc.
Campaign	Heinz La Tomatina Ketchup
Advertiser	Kraft Heinz
Brand	Heinz
Posted	November 2022
Business Sector	Mayonnaise, Ketchup, Mustards
Story	In 2021, La Tomatina festival was cancelled for the second year in a row because of COVID-19, devastating local farmers who rely on income from the festival.We bought tomatoes from local farmers and turned those tomatoes into Heinz Ketchup. We updated the label on the classic glass Heinz ketchup bottle, replacing the iconic tomato hanging from a vine with a splattered tomato, and naming it ‘Heinz Tomatina’.
Media Type	Case Study
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Creative Director	Natasha Michalowska
Art Director	Natasha Michalowska
Associate Creative Director	Zachary Bautista
Art Director	Zachary Bautista
Associate Creative Director	Geoff Baillie
Copywriter	Geoff Baillie
Art Director	Mwangi Gatheca
Copywriter	Pranav Sabharwal
Chief Strategy Officer	Sean McDonald
Strategy Director	Julian Morgan
Production Company Producer	A.j. Merrick
Studio Artist	Brad Kumar
Editor	Allain Elliot
Account Director	Karlee Bedford
Account Manager	Allie Kennedy
Photographer	Rob Fiocca
PR Agency	Marco BBN
PR Agency	Equity Communications