Fondation Emergence - "Pride Flag"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

7095

This ad is part of the ACT Responsible Collection

Brand: Fondation Emergence
Country: Canada

Advertiser: Fondation Emergence

Title	Pride Flag
Title (original language)	Drapeau des fiertés
Agency	Rethink Communications Inc.
Campaign	Pride Flag
Advertiser	Fondation Emergence
Brand	Fondation Emergence
Date of First Broadcast/Publication	2021 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	For the International Day Against Homophobia and Transphobia, we reimagined the Pride Flag, replacing its colours with real wounds and bruises endured in the fight for LGBTQ+ inclusion.
Media Type	Television
Length	90 seconds
Advertising Manager	Alexandre LHour
Advertising Manager	Laurent Breault
Advertising Manager	Francis Viau
Advertising Manager	Olivia Baker
Advertising Manager	Patrick Desmarais
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Nicolas Quintal
Executive Creative Director	Mike Dubrick
Creative Director	Xavier Blais
Creative Director	Maxime Sauté
Creative / Art Direction	Maxime Sauté
Creative / Art Direction	Rachel LeBlanc
Creative / Art Direction	Ryan Cookish
Copywriter	Xavier Blais
Copywriter	Geoff Baillie
Account Manager	Héloïse Picard
Account Manager	Alex Lefebvre
Agency Producer	Alex Butt
Production	Shelby Spigelman
Production	Sarah Longpré
Production	Katia Dupuy
Strategic Planner	Pascal Routhier
Web Developer	Steve Lam
Web Developer	Ken Malley
Digital Producer	Todd Harrison
Animation/3D	Scott Russell
Animation/3D	Darina Kosikova
Animation/3D	Ignacio Florez
Director of Photography (DOP)	AA Scott McClellan
Photographer	Riley Stewart
Music, Radio and Sound Design	Grayson Music
Music, Radio and Sound Design	Grayson Music
Advertising Manager	Alexandre LHour
Advertising Manager	Laurent Breault
Advertising Manager	Francis Viau
Advertising Manager	Patrick Desmarais