Felix Klein
Production Manager at Freelancer
Berlin, Germany
TitleWERKSTÜCK Edition 002: Documentation of Yo Shimada’s Utsuri Table
Agency
Campaign The HORNBACH WERKSTÜCK Edition 002
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach
Date of First Broadcast/Publication 2019 / 1
Business Sector Drugstores, Specialty Stores
Philosophy European DIY chain HORNBACH teams up with a second globally renowned designer – Yo Shimada from Japan - to continue to make exclusive design accessible and affordable to all, with the WERKSTÜCK Edition 002, the ‘Utsuri Table’. This year’s minimalistic design reflects the current social challenge of living with less space, especially in cities. The concept is as follows: renowned designers from around the world develop designs exclusively for and with HORNBACH. The difference is this: you cannot buy them. You have to build them yourself. Investing time, rather than large amounts of money – as any other method would not be the HORNBACH way. 
Media Type Case Study
Length
Production
Sound Design Company
Director
Director

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started