| Title | Smoke-free Ads - Taylor |
| Agency | VML Colombia |
| Campaign | Smoke Free Ads |
| Advertiser | Weber |
| Brand | Weber |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | Throughout history, there have been characters who "sold smoke" and defrauded hundreds of people in the world, whether in the field of art, sport, music, etc. Inspired by this, Weber Colombia recreated these stories with artificial intelligence to demonstrate that thanks to the benefits offered by its grills, no one can lie about the taste of the preparations made on them, in addition to the versatility, efficiency and guarantee they have. |
| Media Type | |
| Senior Copywriter | Samuel Torres |
| Chief Creative Officer | Edwin Pineda |
| DGC | Tito Chamorro |
| Creative Director | Emerson Martínez |
| Art Director | Andrés López |
| Retoucher | Sebastián Correa |
| Account Planner | Camilo Barragan |
| Account Executive | Daniela Gallo |
| Chief Executive Officer (CEO) | Camilo Afanador |
| Director of Corporate Communications | Cristina Manosalva |
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