Title | Teenager |
Agency | LG2 |
Campaign | It Has To Stop |
Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
Brand | SAAQ |
Date of First Broadcast/Publication | 2020 / 1 |
Business Sector | Insurance |
Philosophy | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
Media Type | |
Length | |
Creative Vice President | Luc DuSault |
Art Director | Vincent Bernard |
Art Director | Jean Lafreniére |
Copywriter | Andrée-Anne Hallé |
Account Director | Alexandra Laverdière |
Account Manager | Camille Savard |
Media Agency | Touché! phd |
Director | Olivier Staub |
Director of Photography (DOP) | Olivier Staub |
Production Company | Great Guns USA |
Producer | Frederick Quintal |
Sound | Sylvain Roux |
Sound | Boulevard |
Photography / Retoucher | Visual Box |
Animation | Jean Marc Laurin |
Visual Packaging | Shed |
Animation | Shed |