Title | King's Cross Shop Offline Social |
Agency | elvis |
Campaign | King's Cross Shop Offline |
Advertiser | King's Cross |
Brand | King's Cross |
Date of First Broadcast/Publication | 2023 / 6 |
Story | King’s Cross, London’s creative neighbourhood, is unveiling a new brand platform and multichannel summer campaign, Shop Offline, in partnership with creative agency elvis, which King’s Cross appointed as lead creative agency for all consumer marketing and brand activity in 2022. The campaign is designed to encourage a core audience of independent-minded Londoners and people from the Home Counties to shop at King’s Cross this summer by critiquing the cold, functional world of online shopping and highlighting everything that’s great about shopping at King’s Cross. In a series of executions, Shop Offline inspires people to embrace the joy of shopping offline, where they can make a day of it at Coal Drops Yard, have fun with friends and get to know some local businesses. Not only can shoppers discover interesting and unique products in store, but they can also socialise and engage in wellness, culture and nature, too. |
Media Type | Digital |
Length | |
Digital Marketing Manager | Maria Nicholson |
Creative Agency | Elvis Dinh |
Creative Director | Alexandru Vasile |
Executive Creative Director | Neale Horrigan |
Business Director | Keelie Lynch |
Head of Design | Tom Gudgeon |
Strategy Director | Camilla Yates |
Executive Producer | Jamie Clark |
Agency Marketing Manager | Adriana Alves |
Brand Marketing Director | Chrissy Cullen |
Creative Team | Samuel Hinckley |
Creative Team | Chris Lawlor |
Agency Account Manager | Emily Downes |
Head of Production | Lottie White |
Executive Creative Producer | Louis Mason |
Motion | Pui Yi Peri Chiu |
Design | Pui Yi Peri Chiu |
Motion | Anel de Bruyn |
Design | Anel de Bruyn |
Lead Motion Graphics | Jason Garfield |
Senior Creative Artworker | Sarah Huby-Jones |
Senior Creative Artworker | Ed Jones |
MOTION DESIGN | Rhys Clarke |
Production | Trapdoor |
Creative Producer | George Stovell |
Retoucher | Mike Wheatley |
Designer | Alessandra Conti |
Designer | Sara Diego |
Photographer | Lou Jasmine |
Producer | Kareem Adeshina |
Production Assistant | Clara Gienger |
Wardrobe | Bianca Nicole |