The Village. A seven short comedy novels for 21vek.by
Story
The purpose of the campaign was to tell that “21vek.by” delivers goods literally anywhere in the country, even to the most remote villages. The target audience of the campaign is the inhabitants of small remote towns and villages, and we know how the proud villagers feel about the arrogant urban ones. Thus was born a series of 7 stories about a funny metropolitan resident who went to the most remote village to enjoy its cute provinciality. But he doesn't know that the inhabitants are far from being as backward as he thinks. A cool feature of the project was the integration of Belarusian folk proverbs in post-shots, many of which, thanks to the campaign, have returned to everyday life! Client: 21vek.by Advertising Agency / Production: Vasiliy Sviridov Creative, Minsk, Belarus Director: Vasiliy Sviridov DOP: Vadzim Patseyeu Script: Vasiliy Sviridov Line producer: Asetskaya Maria Producer assistant: Andrey Sosenkov 1AD: Vlad Bogush Production designer: Golovach Maxim Camera Op: Alexander Vavilov Gafer: Akunevich Dmitry Sound: Krapivka Yuri Audio Producer: Denis Borodich Editor: Yurevich Alexander Colorist: Alina Borshcheva Casting director: Anna Sviridenko Actor assistant: Denis Ivanov Costume designer: Anastasia Pavlishina, Olga Kubekina Costume Designer Assistant: Olga Barabolya Make-up artist: Kot Xenia Head of the site: Yurenkov Nikolay Buffet: Zhanna Lavrova Cast: Main character: Anton Zhukov Neighbor: Veronika Grigorovich Landlord: Andrey Dmitrichenko Wife: Irina Valuy Grandmother: Valentina Zhukovets Grandmother: Nadezhda Prudnichenko Child 1: Ksyusha Novikova Child 2: Kirill Leshkovich Child 3: Alexandra Likhodievskaya Child 4: Maslak Dima Child 5: Stacevicius Timofey
Philosophy
“21vek.by” delivers goods literally anywhere in the country, even to the most remote villages.
Problem
The target audience of the campaign is the inhabitants of small remote towns and villages, and we know how the proud villagers feel about the arrogant urban ones.
Result
Thus was born a series of 7 stories about a funny metropolitan resident who went to the most remote village to enjoy its cute provinciality. But he doesn't know that the inhabitants are far from being as backward as he thinks. A cool feature of the project was the integration of Belarusian folk proverbs in post-shots, many of which, thanks to the campaign, have returned to everyday life!