| Title | NIKKEI Blend |
| Agency | Dentsu Inc. |
| Campaign | NIKKEI Blend |
| Advertiser | NIKKEI Inc. |
| Brand | NIKKEI |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | The Nikkei Stock Average is one of the most important indexes of the Japanese economy. But its fluctuations are mostly irrelevant to the general public. So what if the index was linked to their daily lives? Even those who don't read the morning business pages tend to start their day with coffee. Enter Nikkei Blend, the first coffee whose taste changes with the stock market. Based on real-time Nikkei Stock Average data, the coffee gets stronger or weaker as prices rise or drop. The project literally gave people a taste of the economy. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Creative Director | Kazuhiro Shimura |
| Art Director | Yusuke Imai |
| Account Planner | Ryo Seki |
| Copywriter | Ryo Sasaki |
| Account Planner | Junta Yoshikawa |
| Account Manager | Kikuchi Miki |
| Account Manager | Togo Fujii |
| Production Company Producer | Takashi Kibe |
| Production Company Producer | Tatsuya Murayama |
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