| Title | Instoptica. The first eye test in Instagram stories |
| Brief | People in Ukraine don't take regular eye examinations. In fact, 69 per cent of Ukrainians prefer self-treatment to visiting an ophthalmologist, resulting in a 4 per cent annual growth of visual impairment. The fact that they spend at least an hour a day on Instagram doesn't help. But Luxoptica turned this problem into a solution. It reimagined Instagram stories as a new way of testing eyesight. Every seventh person who took the test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist. |
| Agency | Banda |
| Campaign | Instoptica. The first eye test in Instagram stories |
| Advertiser | Luxoptica |
| Brand | Luxoptica Eye examination |
| Posted | November 2019 |
| Business Sector | Eyes Hygiene |
| Story | Luxoptica brand wanted to focus their product strategy on providing medical service instead of just selling glasses. So we needed to communicate their expertise in eye examination. We chose Instagram as a media because an average Ukrainian spends there approximately an hour a day. And this is a thing that also results in eyesight deterioration. So we wanted to turn the cause of a problem into a solution. We reimagined Instagram stories functionality and invented a new way of digital medical examination. As a result every 7th person who took our eye test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist. |
| Problem | People in Ukraine never take regular eye examination. 69% of Ukrainians prefer self-treatment to visiting an ophthalmologist. It resulted in 4% annual growth of visual impairment in Ukraine. |
| Media Type | Social Media |
| Creative Director | Oleksandra Doroguntsova |
| Creative Director | Taras Dzendrovskyy |
| Art Director | Ilia Anufrienko |
| Copywriter | Roman Hurbanov |
| Nazar Mikhalko | |
| Designer | Danylo Nesterevych |
| Account Manager | Daryna Gavrilova |