| Title | #UnseenStories |
| Agency | Aesop Agency |
| Campaign | #UnseenStories |
| Advertiser | Unseen |
| Brand | Unseen |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Human Rights |
| Story | Anti-slavery charity Unseen is launching a striking new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. |
| Philosophy | Anti-slavery charity Unseen is launching a striking new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. The powerful new OOH and social media campaign by London creative agency Aesop, entitled #UnseenStories, builds to Anti-Slavery Day 2019, on Friday 18th October, with a call to the public to change their profile picture on social media to fluoro green as a statement of solidarity for the unseen victims of modern slavery in the UK. The #UnseenStories campaign uses a carefully considered design and a surprising story-within-a-story technique based on real survivor stories to expose the lies told by those who prey on potential victims. The stories are being posted on lenticular billboards and posters across Britain, as well as on social media, using the hashtag #UnseenStories. Each story changes from abstract poetry to unsettling reality. For example, the romantic phrase: “I lost myself to the nightlife and bright lights in London”, transforms into the stark and unsettling: “I lost my life in London.” In Bristol, where Unseen was founded, bright green projections will light up homes across the city, highlighting the often ‘hidden-in-plain-sight’ nature of modern slavery. This scattering of green light across the city will be activated in partnership with local production agency, Okoru Events. Type foundry, Dalton Maag has donated the typeface to the campaign. |
| Media Type | Social Media |
| More Information | http://www.unseenuk.org/helpline-appeal |
| Managing Director | Nick Dutnall |
| Business Director | Ben O’Connor |
| Creative Director | Paul Zeidler |
| Creative Director | Jonty Harbinson |
| Designer | Kira Vosper |
| Head of Studio | Pete Andrea |
| Print Partner | Hive Associates |
| Print Partner | Jack Media |
| PR Agency | Okoru |
| Typography | Dalton Maag |
| PR Agency | Pumpkin PR |