| Title | Kindness Contagion - Smile behind the masks |
| Advertiser | The United Nations |
| Brand | United Nations |
| Date of First Broadcast/Publication | 2020 / 1 |
| Story | UN brief for Kindness Contagion: Smile behind the masks People have been very aware of others on the street, who are wearing face masks to protect themselves and others. However, there are a lot of negative stigma on people wearing them. With a lot of negative news in the media, it is very easy to get discouraged. We want to remind people that, even though we couldn't see it, there's a smile underneath the face mask. Yes, COVID virus can infect people, but we still can be nice and kind to one another. After all, smiling and kindness are contagious as well. |
| Art Director | Jane Jin |
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