| Title | Play Unstoppable |
| Agency | exposure |
| Campaign | Play Unstoppable |
| Advertiser | The Lego Foundation |
| Brand | LEGO |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Toys & Games |
| Story | The Lego Group is playing its part to celebrate the potential of girls with a new campaign built on the realization that girls feel less restrained by gender biases than boys when it comes to play. Play Unstoppable takes the form of four new minifigures representing women’s football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala, in an 899-piece Icons of Play set. Intended to show what girls can achieve when unleashed on the playing field the campaign is inspired by commissioned research undertaken by the Geena Davis Institute in 2021 which found that while 74% of boys felt that some activities are sex exclusive, just 62% of girls felt likewise. |
| Media Type | Digital |
| Length | |
| Director | Danielle Katvan |
| Agency | The Lego Agency APAC |
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