Title | Designed In Bangladesh. Made in Europe. |
Brief | The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made. |
Agency |
Accenture Song (formerly Kolle Rebbe)
|
Campaign |
Designed in Bangladesh. Made in Europe.
|
Advertiser |
EKN Footwear
|
Brand |
EKN
|
Date of First Broadcast/Publication |
2023 / 1
|
Business Sector | Sneakers / Athletic Footwear
|
Story | Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent. |
Media Type |
Case Study
|
Managing Director |
Noel Klein-Reesink
|
Creative Director |
Marek Bäuerlein
|
Product Design |
Rokaiya Ahmed Purna
|
Executive Creative Director |
Martin Terhart
|
Executive Design Director |
Marcel Krempin
|
Group Creative Director |
Alexander Grapp
|
Creative Lead |
Alexander Grapp
|
Creative Director |
Felix Zielke
|
Creative Lead |
Felix Zielke
|
Account Manager |
Anton Kröger
|
Account Manager |
Kea Jacobs
|
Account Manager |
Olga Baiz
|
Account Manager |
David Giesen
|
Designer |
Jakob Reinhard
|
Designer |
Mitja Schneehage
|
Designer |
Julia Fiedler
|
Copywriter |
Sofia Christidou
|
Copywriter |
Lorenz Ritter
|
Copywriter |
Rasesh Patkar
|
UX Designer |
Emma Paraschiakou
|
PR manager |
Jessica Hartley
|
PR manager |
Ruth van Doornik
|
Agency Producer |
Jan Elo
|
Agency Producer |
Jan-Ole Brendel
|
Post Production |
Ole Brand
|
Director of Photography (DOP) |
Alexander Hildenberg
|
MOTION DESIGN |
Falko Tilgner
|
Sound Engineer |
Klaas Nocken
|
Art Buyer |
Alice Feja
|
Production Company |
27 Kilometer Entertainment GmbH
|
Creative Producer |
Leonard Witte
|
Sound Engineer |
Kian Djalili
|
Post Production |
Dorothe Preut
|
Colorist |
Julian Wildner
|
Editor |
Dominik Schacht
|
Editor |
Hans Hartmann
|
Editor |
Michael Eilers
|
Production Company |
Filmstation Production
|
Producer |
Safat Chowdhory
|
Director |
Sajeed Sarwar
|
Director of Photography (DOP) |
Monzur Anik
|
Managing Director |
Simon Heeger
|
Managing Director |
Christian Vorländer
|
Music Composer |
Christoph Körner
|
Art Producer |
Stephan Gerlach
|