UNICEF - "The Class of No Tomorrow"

Impact Traffic Dubai Dubai, United Arab Emirates

1420

Title	The Class of No Tomorrow
Agency	Impact Traffic Dubai
Campaign	The Class of No Tomorrow
Advertiser	UNICEF
Brand	UNICEF
Posted	June 2019
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Story	Today, 1 in 3 children are out of school in countries affected by war of disaster. In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action. Introducing, The Class of No Tomorrow. The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right). 1. Left: Novotoshkivske School, Ukraine 2. Middle: Ogweni Primary School, South Sudan 3. Right: Khalid bin Wal id School, Iraq Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts. The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through.
Media Type	Case Study
Length	111 seconds
Executive Creative Director	Tuki Ghiassi
Creative Director	Ross Davies
Art Director	Jayesh Seth
Copywriter	Zaheen Bagasrawala
Strategist	Sophia Kenvold