| Title | Little Big e-Motion |
| Agency | INNOCEAN |
| Campaign | Little Big e-Motion |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai |
| Posted | July 2021 |
| Business Sector | Cars |
| Philosophy | The journey from the hospital bed to the treatment room is a nervous and anxious trip for young patients. Watch how Hyundai Motor’s mini '45' EV puts young patients at ease and makes them giggle with its ‘Emotion Adaptive Vehicle Control’ technology. The Little Big e-Motion has AI-based technology that optimizes the vehicle environment based on the driver’s mood. It will be used to support the mobility of young patients from the hospital bed to the treatment room, which is considered as one of the most stressful trips for children. EAVC-equipped mini EV supports the treatment of young patients at the Barcelona children's Hospital. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Jung-A Kim |
| Copywriter | Yoon Ju Lee |
| Art Director | Tae Hwan Lee |
| Art Director | Nari Moon |
| Creative technologist | Hye-Dong Roh |
| Agency Producer | Baeseong Kim |
| Account Executive | You-Lee Choe |
| Director | Sungbin Kim |
| Production EPD | Hyung Joon Park |
| Project Manager | Dong Jun Park |
| Copywriter | Doyu Yang |
| Art Director | Ha Yong Jung |
| Creative technologist | Seonhwa Hwang |
| Creative technologist | Sungwoo Kim |
| Account Director | Jung Whan Kim |
| Account Executive | Zuyoung Pae |
| Account Executive | Seohyun Kwon |
| Senior Research Engineer | Jinmo Lee |
| Advertising Manager | Beomsoo Cho |
| DP | Chiyoon Kim |
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