Title | Social Distancing Crown |
Advertiser | Burger King |
Brand | Burger King |
Date of First Broadcast/Publication | 2020 / 1 |
Story | When COVID-19 broke out in Germany, the entire country went into a lockdown of around 1 month. During the period, all store fronts were required to close, leaving only delivery and drive-in services. As the restrictions began to ease, Burger King wanted to announce the reopening of their restaurants, and at the same time help customers keep a safe distance from each other. A re-imagination of the King’s iconic crown, this idea aimed to add some humour to social distancing policies, and bring smiles to people at this stressful time. |
Media Type | Product Design/Development |
Creative / Art Direction | Tiago Beltrame |