Tiago Beltrame
Senior Creative at Jung von Matt
Hamburg, Germany
TitleSocial Distancing Crown
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2020 / 1
Story When COVID-19 broke out in Germany, the entire country went into a lockdown of around 1 month. During the period, all store fronts were required to close, leaving only delivery and drive-in services.

As the restrictions began to ease, Burger King wanted to announce the reopening of their restaurants, and at the same time help customers keep a safe distance from each other.

A re-imagination of the King’s iconic crown, this idea aimed to add some humour to social distancing policies, and bring smiles to people at this stressful time.
Media Type Product Design/Development
Creative / Art Direction

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