Title | Police |
Agency | PONG |
Campaign | Police and Robbers |
Advertiser | Nemlig.com |
Brand | Nemlig.com |
Date of First Broadcast/Publication | 2021 / 8 |
Business Sector | Department Stores, Supermarkets |
Tagline | Make your life a little easier. |
Story | Paying homage to legendary Hollywood heist movies, the new campaign for Denmark's largest online supermarket Nemlig.com leads with a bank robbery and subsequent car chase and gunfight between the robbers and a SWAT team. The action is interrupted by comedy when cops and robbers respectively break out in talks about grocery shopping and dinner planning. The two films, one from the SWAT Team's perspective and one from the bank robbers', remind us that everyday retail shopping is inescapable, no matter your profession. And that Nemlig.com has round-the-clock delivery and makes your life a little easier, as the tagline says. |
Media Type | Television & Cinema |
Length | |
Production Company | Bacon |
Director | Johan Stahl |
Director of Photography (DOP) | Snorre Ruhe Fulsang |
Executive Producer | Samuel Cantor |
Assistant Director | Stefan Danholm |
Production Designer | Wonderland |
Production Designer | Christian Rathmann |
Props Master | Rasmus With |
Costume | Melanie Buchhave |
MUA | Henrik Steen |
Focus Puller | Peter Topsøe-Jensen |
Video assist | William Bekker |
DIT | Casper Gaston |
Gaffer | Frank Omø |
Gaffer | Jonathan Kjærgaard |
Gaffer | William Laursten |
Grip | Jens Bacher |
Crane Grip | Mikael Kort |
Sound | Peter Thorneman |
Precision driver | Jan Seerup |
VFX Company | Hummer Højmark |
VFX Company | Flemming Christensen |
Runner | Frederik Højlund |
Runner | Bastian Deleuran |
Editor | Rikke-Selin Als |
Music Composer | Anton Eger |
Music Composer | Johan Stahl |
Sound Designer | Reda El-Kheloufi |
Colorist | Hannibal Lang |
Colorization | Bacon X |
Post Production | Bacon X |
VFX Lead | Mario Maruska |
Special Effects / VFX | Ola Stavreus |