| Title | Photo Ark |
| Agency | Mindshare Russia |
| Campaign | Photo Ark |
| Advertiser | Fox Network Group Russia |
| Brand | National Geographic |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | TV/Radio Programs & Stations |
| Story | Photo Ark is a project where extinct animals come to lifeMassive volumes of content has made people indifferent to the problem of animal species extinction. Just images are unseen beyond billions of messages. That's why we transformed unique photos of famous animals documentary photographer Joel Sartore into unique experience. Thanks to Visual Recognition technology, people got a chance to bring animals to life through their smartphones and look in the eyes of animals, those they hadn't ever seen before and feel empathy. A truly simple action paid people’ attention to the problem and to National Geographic Channel. |
| Media Type | Branded Content |
| Length | |
| Marketing Director | Gulnara Umryaeva |
| Marketing Director | Alexey Peunkov |
| Marketing Director | Dmitry Tarnovsky |
| Digital Creative Director | Vladimir Maklakov |
| Strategic Planner | Kristina Adamovich |
| Creative | Julia Verdesie |
| Agency Producer | Kirill Kobylyansky |
| Agency Producer | Julia Filimonova |
| Agency Producer | Kirill Koshenko |
| Photographer | Joel Sartore |
| Art Director | Andrey Razuvaev |
| Associate Creative Director | Andrey Razuvaev |
| Designer | Ekaterina Zlobina |