AIDES - "40 years"

STRIKE

STRIKE Paris, France

313

This ad is part of the ACT Responsible Collection

Brand: AIDES
Country: France

Advertiser: Aides

Title	40 years
Agency	STRIKE
Campaign	40 years
Advertiser	Aides
Brand	AIDES
Date of First Broadcast/Publication	2024 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	For 40 years, AIDES has been fighting for the health and rights of people living with HIV. And over the past forty years, the NGO has won many victories, making it possible to live with HIV, and developing treatments to prevent transmission of the virus. Unfortunately, these victories have had an undesirable effect on people's attitudes, as the fight against AIDS now seems less important than it once did. A real problem for the NGO, because we'll never be able to put an end to the epidemic if we don't make the fight against AIDS a priority. That's why this 40th anniversary film celebrates the beauty of ageing. A tribute to the association's past victories, illustrated by their impact on our lives today, as the film features people living with HIV who have been able to build their lives, whereas 40 years ago, growing old with AIDS was completely unthinkable.
Media Type	Web Film
Length	73 seconds
Client Associate	Elodie Lambourde
Client Associate	Ophélie Levasseur
Client Associate	Julie Palma
Chief Executive Officer (CEO)	Jérôme Gonfond
Chief Creative Officer	Jérôme Gonfond
Chief Strategy Officer	Pierre Bellefleur
Creative Director	Rémi Lascault
Creative Director	Francis Pluntz
Head of Production	Mélina audoux
Production Company	Voir Pictures
Director	Ariela Dorf
Producer	Aurélien Drosne
DP	Victor Seguin
DP	Cosmic Pictures
Line Producer	Margaux Monneri
Wardrobe / Stylist	Maud Dupuy
Wardrobe / Stylist	Cosmic Pictures
Editor	Bruno Alves
Colorist	Elie Akoka
Sound Producer	Raphael Fruchard
Strategic Planner	Mata Massias
Art Director	Abel Menéndez
Art Director	Julien Gallopin
Focus Puller	Florent Tité
Video	Ocean Gal
Prod Coordinator	Simon Durot
Production Assistant	Caroline Voccia
Art Director	Maxence Houtin
Sound	THE
Music	Antoine Le Guern
Client	AIDES - Elodie Lambourde / Ophélie Levasseur / Julie Palma
Agency	STRIKE
CEO/ CCO	Jérôme Gonfond
CSO	Pierre Bellefleur
Creative director	Rémi Lascault
Creative director	Francis Pluntz
Strategic planner	Mata Massias
Art director	Alba Menéndez
Art director	Julien GALLOPIN
Head of Production	Mélina Audoux
Production company	VOIR® pictures
Director	Ariela Dorf
Producer	Aurélien Drosne
DP	Victor Seguin
DP’s rep	Cosmic
Focus puller	Florent Tité
2nd AC	Elsa Rivière Poupon
Video	Ocean Gal
Line producer	Margaux Monneri-Fons
Prod coordinator	Simon DUROT
Prod assistant	Caroline Voccia
In-house Art director	Maxence Houtin
1st AD	Pierre Abadie
2nd AD	Steve Berron
Unit Manager	Valentin Achilli
2nd Unit Manager	Romain Deroo
Driver	Boris Biaou
Driver	Sebastien Bottary
Runner	Félicien Pinot
Catering	The Chaud Must Go On
Gaffer	Xavier Sentenac
Elec	Nicolas Sanchez
Elec	Nicolas Voillequin
Key Grip	Alexandre Chapelard
Grip	Clarence Malaper
Art director	Elise Puzos
Assistant AD	Livia Lattenzio
Assistant AD	Emilien Legros
Assistant AD	Alice Proux
Assistant AD	Asma Jouini
Stylist	Maud Dupuy
Stylist’s rep	Cosmic
Assistant Stylist	France Hofnung
MUA	Anouk Haïf
MUAH	clemence Dolmaire
Hair Dresser	Elvire Thout
Editor	Bruno Alves
Colorist	Elie Akoka
Sound Studio	The sound production Paris
Sound producer	Raphael Fruchard
Music supervisor	Antoine Le Guern
Sound engineer	Thomas G.
Casting dir	Aude Mancel