Michaela Winckler
Advertising Manager at Craft
Stockholm, Sweden
TitleThe voice of change
BriefThe Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Agency
Campaign The Voice Of Change
Advertiser Europride
Brand Europride
PostedFebruary 2018
Business Sector Trade Shows, Events & Festivals
Story In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Media Type Case Study
Length
Production Company
Creative Director
Copywriter
Art Director
Production Company Producer
Production Company Producer
Production Company Producer
Account Planner
Account Manager
PR

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