| Title | "#unfollowme. The hashtag against hate." |
| Agency | HeimatTBWA\ |
| Campaign | Loud against Nazis "#unfollowme. The hashtag against hate." |
| Advertiser | Loud Against Nazis |
| Brand | Laut gegen Nazis |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer / Copywriter | Matthias Storath |
| Excecutive Creative Director | Tom Hauser |
| Creative Director | Teresa Jung |
| Creative Director | Esra Gülmen |
| Copywriter | Morgan-Lee Wagner |
| Art Director | Marco Russo |
| Art Director | Valerio Amaro |
| Account Manager | Anne-Katharina Huesmann |
| Account Manager | Leila Tegguer |
| Planning Director | Alexander Glasneck |
| Chief Executive Officer (CEO) | Mirko Kaminski |
| Account Manager | Anika Bresser |
| Account Manager | Theresia Vogel |
| Agency Producer | Jake Flowers |
| Agency Producer | Charlotte Kühn |
| Editor | Marco Thau |
| Editor | Jonas Schubert |
| Executive Account | Ricarda Baudis |
| Chief Executive Officer (CEO) | Steffen Bewersdorf |
| Technical Lead | Philip Bennet |
| User Experience / Interface Designer | Julian Stahl |
| Creative Data Analyst | Nur Aishah Binte Iskandar |
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