Title | Nasty Filter |
Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
Agency | Stendahls |
Campaign | Nasty Filter |
Advertiser | Länsförsäkringar |
Brand | Länsförsäkringar |
Posted | November 2018 |
Business Sector | Insurance |
Story | As part of their commitment to social sustainability, Länsförsäkringar is actively working to promote and improve mental health for young people. |
Media Type | Digital |
Creative Director | Ylva Nestmark |
Copywriter | Eva Råberg |
Art Director | Henrik Gustafsson |
Photographer | Jens Dohnberg |
Account Director | Peter Ohlsson |
Copywriter | Ulrika Hamrén |
Copywriter | Matt O'Leary |
Copywriter | Kenneth Anderson |
Project Manager | Karin Hedberg |
Chief Creative Officer | Martin Cedergren |